WATER SAFETY EDUCATION
The goal of the Life Jackets Worn…Nobody Mourns campaign is to reduce water-related casualties on our nation’s waters by increasing life jacket wear. The campaign primarily targets adult men, between the ages of 20 and 60, because based on U.S. Army Corps of Engineers (USACE) statistical trends they are the highest risk group. We would like to thank all USACE employees, volunteers, and partners who help us promote this life-saving, year-round campaign.
The Life Jackets Worn…Nobody Mourns campaign was developed in cooperation with the USACE National Operations Center (NOC) for Water Safety. The campaign has been supported through Sport Fish Restoration and Boating Trust Fund grants, administered by the U.S. Coast Guard. The campaign products developed with assistance from the USACE NOC for Water Safety include the campaign logo, video public service announcements (PSAs), audio PSAs, posters, vinyl banners, tailgate wraps for USACE trucks, and two mobile games “Lake Guard” and “LJ vs The Lake”. Both mobile games are available to play for free via the Google Play and Apple app stores. All campaign materials are available for viewing and free downloading at PleaseWearIt.com.
Be sure to follow the Life Jackets Worn…Nobody Mourns campaign at Please Wear It on Facebook, Twitter, and Instagram.